As a small business, we work hard every day at Sierra Blanca Motor Co. to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.
The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.
We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.
Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.
New And Used Inventory Available
We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.
Check Out Our Great Deals
Fairly busy, which is always good for business. Had a transport. Was helped very quickly.
My husband and I were here in Ruidoso for 4th of July weekend when we suddenly had an issue with our new SUV. We came to Sierra Motors to see if by chance they could squeeze us in their service dept last minute. They were able to accommodate us with no hesitation and take care of our issue promptly! We couldn't be more thankful for their great service and kindness! We hope to never need their service dept again, BUT it's great to know that they're here if we ever do! Thank you from the bottom of ...
Nice helpful they aired up my son's tire when he picked me up from dropping of hubby's truck everything/one nice the person ( guy) spoke to over phone when I called checking on status of truck wasn't to friendly rude actually other than that good other times been in they were helpful n nice
We were in Ruidoso for Spring Break when the engine light came on in my car. I went to Sierra Blanca Motors wondering what was going to happen with a long drive back to Abilene. I went to the service department where Garret West came to my rescue. He checked the reason for the engine light (it had to do with putting to much gas in your tank) and assured me I wouldn’t have trouble getting home. I appreciate Garret because he was so kind and courteous.
Was there for oil change. They found problem with brakes??? No test drive. Did not fix properly and had to go back again next day. Fixed problem and delivered car. Customer service excellent but not sure about service staff. Usually have no problem.
Went there over the weekend to trade in a truck. In less than 90 minutes, I was back on the road in a Ram. One of, if not, the best experiences when it comes to buying a vehicle. I will come back here again in the future. Sales team, finance team, everyone was so helpful. You won't be disappointed.
Jared always makes our purchases be easy and fast, always takes good care of us when we’re there, everyone at the dealership are always helpful and very friendly
They always do excellent work. I'm very satisfied with them. Jennifer always is courteous and friendly, and keeps me updated as to the progress on the vehicle.
We processed most of the logistics over text messages, so when we showed up to pick up our truck it took less than 30 minutes to drive away in our new truck.
Jennifer is always willing to help and we really appreciate her!
Jenifer is always great keeps you informed of the progress of any changes. Don"t know Garrett but he was nice to me asked if I needed anything .
We had such an amazing experience here. Granted we came for a weekend getaway we are leaving with a brand new Jeep! Michael was an amazing help very informative from start to finish. We loved that he wasn't pushy at all. Also Luis Finace manager made things so smooth and fast We were in and out in 45 minutes! 10/10 experience you need a car this is the place to go!
It was in service and all was excellent
Sales person was very informative and helpful would definitely buy another vehecle with him
was able to do an early drop off as i work early hours. you stayed in contact with me with questions, etc. I also appreciated the free car wash. Have always felt that SB Motors goes out of their way to take care of their customers
Jared Storey is by far the best salesman at SBM. They are all great, but buying my car from Jared for my first time was a breeze. Walked me through the entire process and answered the millions of questions i had and was so patient through the whole thing. Everyone at the dealership is so welcoming, and will leave you with a smile and a sweet new car. Definitely couldn’t recommend a better place to buy a car. Go visit Jared Storey he is your guy!
Excellent experience from beginning to end.
Prompt service appointments, expert service and a very courteous and professional service department staff.
Fast, friendly, amd finished the job when we really needed.
Best car buying experience we have ever had!!
I was extremely satisfied with Sierra Blanca dealership in handling my service. Sid and Garrett were fantastic in keeping me in the loop while waiting for parts from Chevrolet. Once the parts finally arrived, the service department was sensational in completing the repair and since I did not have a rent car Sid even came to pick me and take me to the dealership to get my truck. I truly enjoyed an unrivaled customer experience with Sierra Blanca dealership and feel they went the extra distance to make sure I was a satisfied customer. I am very unsatisfied with Chevrolet ...
Great customer service! Got us in a vehicle quick and easy!
Great group of salesmen and service department employees. Lovin my Chevy.
Smooth purchase, no pressure to get things I didn't want. Salesmen did good providing me information on the truck and keeping me up to date on the order status.
Service work was done on time as quoted by the dealership and everything went well
I took my 2020 Silverado in for a recall notice. The tech checked out the recall problem and told me there was no problem with my pickup. I was there less than 30 minutes. The tech was very nice and professional. Thanks
Ryan was awesome
Great customer service ever super fast process and Friendly personal ! I really recommend this dealer specially if you are from El Paso
Very great attitude and Service. Thanks Jpk
Good folks. They take care of ya
Always fast and efficient! Thank you!
Great bunch of folks to deal with !!
Customer service was Excellent once I walked in the door and through each stage of service for my vehicle. Communication was awesome!
The service department at Sierra Blanca Motors went above and beyond what I expected when I had a problem with my Jeep. Both Jose and Garret were extremely polite, helpful, and prefessional in our interactions and really provided me and my wife a sense of comfort. Thanks again guys!
We purchased a 2021Jeep Gladiator two weeks ago. It was the easiest car purchase we’ve ever had. Thanks to Jason Ware and Eddie Browne,they made everything quick and easy, professional, friendly and made the experience enjoyable. It’s definitely worth the drive to Ruidiso to see these guys! Thank you again! Wayne & Rose Mello
1 year ago stopped in on a whim just to "window shop" and due to outstanding selection and sales staff we wound up purchasing a new vehicle. Now after a year of dealings with all aspects of this dealership (sales, service, finance, management, and ownership) I can unequivocally state that this has and is the absolutely 💯percent best experience with every single person employed here.
Quick friendly service.
The service and professionalism at SBM is the best I’ve ever received. Ryan is an awesome salesman and I can’t say enough about the service and repair department . They will have my business from here on out. VERY HAPPY!
Best dealership in NM!
Very friendly and knowledgeable service. Thank you very much.
I had a service emergency with my GMC truck. Jennifer was responsive, attentive and took wonderful care of me.
Excellent dealership. I have been working with them for about 30 years.
Exceptional buying experience. The staff at Sierra Blanca Motors is the best!
Jennifer at Sierra Blanca Motors is always beyond helpful and friendly. We have two vehicles that we take there and have never had an issue with communication, honesty, etc.
I was only there to pick up my ex hisband he had his truck serviced they did it quickly thank u God blessq
Outstanding customer service!
The team here have done excellent job with the vehicles that needed to be serviced and or troubleshoot to resolve my problem...
Jennifer and Garrett were spectacular!! I was incredibly impressed. They got me in right away they showed me the issue and they fixed it immediately. While I was waiting I spoke with a very knowledgeable and very handsome salesman. Let me tell you he knew his stuff he answered every question I had without pressure. I love this dealership they will always have my business
Not pushy gave me a great deal on my trade very friendly staff
Unbelievable service and sales staff. General Manager a real asset to customers as well as staff!
All the staff went out of their way to make sure I was satisfied before leaving. No pressure to buy which is greatly appreciated. Will always recommend this dealer.
We had a great experience. Eddie Browne was very helpful! Best salesman we have ever worked with. Would definitely recommend!
This is the only place I buy cars! Jared Storey is by far the best salesmen I have ever dealt with, straight forward doesn'tmake promises he can't keep. 6 years ago they worked their buts off to get me into a car when my credit was so so at best. And have worked just as diligently to get me into something I want every couple of years. I have owned a lot of vehicles in my lifetime and bought 5 from them (new and used) I would never go anywhere else. I call down tell them what I want and ...
I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well. So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to ...
The absolute easiest car purchase I've ever had. Thank you Jared, Ryan and Michael for superior, friendly, no pressure service!
Fast service, that was both professional and friendly and they fixed my problem yay!
It was easy to set up a date for service and the service and waiting time was great. The waiting area was comfortable. The employees were courteous, as always.
Great dealership and top of the line sales person Ryan went up and above what I expected as a business owner those are the kind of people that I search for. Thanks Dean Henninger
Very very nice best buying experience ever had
I got a good deal on my 2020 Silverado 1500 LTZ. I love the 6.2 engine. I will be back to Sierra Blanca motors when I need another vehicle.
Work done quikly not real sure if they answered my questions completly.
I called yesterday about a Fiat 500x I had seen on their website, I was greeted and transferred to a salesman named Eddie Browne. Immediately I could tell this dealership was going to be better than the other ones I had contacted. Eddie was very kind, understanding, and honest with me about the car as well as the buying process. I gave him my information and within 10 minutes he had a quote for me from a lender. It was much better terms than any other dealership had offered and I was able to save a good chunk of cash! I ...
We were visiting Ruidoso a couple of weeks ago when our truck broke down. The nice salesman at AutoZone recommended Sierra Blanca because it needed the alternator replaced immediately. As soon as we got there the staff was very friendly especially Jennifer and told us they would be able to repair our truck immediately even though it was already 3pm in the afternoon. We were so impressed with their service and the fact that they knew we would need it repaired right away since we from out of town. It was such a relief and great experience. I highly recommend ...
Ryan Koch did a great job from beginning to finish. He was easy to work with and followed up immediately. I was actually talking to another dealer in ALbuquerque, NM but they didn’t follow through like Ryan so he got the sale. My husbands barber, Carter had previously recommended your dealership and we’re glad we looked you up and you had just what I wanted. We will be ready to trade in our other car in about a year and will check y’all first. Thanks for a great experience (not all car buying is this easy). We ...
GREAT SERVICE , EXCELLENT STAFF ,I WILL BE BACK FOR REG, SERVICE , ONLY ONE THING , GREAT WAITING ROOM WISH SOME SEATING WAS THERE FOR HANDICAP PEOPLE ,TALLER ,WIDER HARD OR VERY FIRM CUSHIONS , ANY CHANCE OF PUTTING IN A HANDICAP RESTROOM ??? THANKS
Jennifer Bookout was a dream to work with. I am extremely happy with the service my truck received. Thank you very much. I, once again, bought a truck from Sierra Blanca Motors in Ruidoso. Ryan and Luis were awesome to work with. They made buying a new vehicle an extremely happy experience.
Received rodent damage to my wiring. Service dept. did a great job fixing my car. Gave me a free ride to my home and repairs were a lot less than anticipated.
Awesome experience! Walked in got want i wanted and walked out.. great experience, not pushy! Will definitely buy our next vehicle from here! Thank you eddie!
Eddie brown is great.
I am from Pennsylvania and Micheal was awesome in helping to secure this long distance sale. Very military friendly as they delivered the car right to my son at Holloman AFB. I could not be more confident in these people. I would highly recommend them.
Great customer service
Jason and jon paul are the best auto glass repair men in town. Very knowledgeable and very helpful and will come to you for no charge thank you both at your excellent abilities and personality at what you both achieve. Forget safelight auto glass ! Go Sierra Blanca auto glass!😀
Overall, I would say that Sierra Blanca motors exceeds expectations. From the first point of contact, I was given great service, good information, and I never felt hassled or pressured to move into something I didn’t want. Even after the purchase, they’ve taken care of a couple of issues no questions asked. Just made the time and took care of it. This place will definitely take care of you, and if I’m still in the area when it’s time for another vehicle purchase, I’m definitely going here.
Easy IN & fsst out! Quality service & people!
I was able to set everything up threw text messages and got my first vehicle with in the same day while I was working! Eddie Browne is an amazing sales person
Went on vacation and bought ancar.from here. Friendly people easy transaction
Amazing staff , helped me get out of a tough situation with my vehicle and got me in to an amazing jeep that I love !