PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Sierra Blanca Motor Co. to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

 
EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

START SHOPPING LOCAL!

Check Out Our Great Deals

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Google Jul 20, 2021

Great group of salesmen and service department employees. Lovin my Chevy.

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Google Jul 18, 2021

Smooth purchase, no pressure to get things I didn't want. Salesmen did good providing me information on the truck and keeping me up to date on the order status.

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Google Jul 7, 2021

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Google Jul 3, 2021

Service work was done on time as quoted by the dealership and everything went well

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Google Jun 22, 2021

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Google Jun 15, 2021

I took my 2020 Silverado in for a recall notice. The tech checked out the recall problem and told me there was no problem with my pickup. I was there less than 30 minutes. The tech was very nice and professional. Thanks

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Google Jun 14, 2021

Ryan was awesome

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Google Jun 6, 2021

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Google May 22, 2021

Great customer service ever super fast process and Friendly personal ! I really recommend this dealer specially if you are from El Paso

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Google Apr 24, 2021

Very great attitude and Service. Thanks Jpk

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Google Apr 13, 2021

Good folks. They take care of ya

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Google Apr 11, 2021

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Google Apr 2, 2021

Always fast and efficient! Thank you!

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Google Apr 1, 2021

Great bunch of folks to deal with !!

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Google Apr 1, 2021

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Google Mar 30, 2021

Customer service was Excellent once I walked in the door and through each stage of service for my vehicle. Communication was awesome!

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Google Mar 26, 2021

The service department at Sierra Blanca Motors went above and beyond what I expected when I had a problem with my Jeep. Both Jose and Garret were extremely polite, helpful, and prefessional in our interactions and really provided me and my wife a sense of comfort. Thanks again guys!

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Google Mar 12, 2021

We purchased a 2021Jeep Gladiator two weeks ago. It was the easiest car purchase we’ve ever had. Thanks to Jason Ware and Eddie Browne,they made everything quick and easy, professional, friendly and made the experience enjoyable. It’s definitely worth the drive to Ruidiso to see these guys! Thank you again! Wayne & Rose Mello

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Google Mar 12, 2021

1 year ago stopped in on a whim just to "window shop" and due to outstanding selection and sales staff we wound up purchasing a new vehicle. Now after a year of dealings with all aspects of this dealership (sales, service, finance, management, and ownership) I can unequivocally state that this has and is the absolutely 💯percent best experience with every single person employed here.

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Google Mar 6, 2021

Quick friendly service.

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Google Mar 3, 2021

The service and professionalism at SBM is the best I’ve ever received. Ryan is an awesome salesman and I can’t say enough about the service and repair department . They will have my business from here on out. VERY HAPPY!

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Google Mar 2, 2021

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Google Mar 1, 2021

Best dealership in NM!

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Google Feb 21, 2021

Very friendly and knowledgeable service. Thank you very much.

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Google Feb 19, 2021

I had a service emergency with my GMC truck. Jennifer was responsive, attentive and took wonderful care of me.

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Google Feb 5, 2021

Excellent dealership. I have been working with them for about 30 years.

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Google Jan 22, 2021

Exceptional buying experience. The staff at Sierra Blanca Motors is the best!

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Google Jan 17, 2021

Jennifer at Sierra Blanca Motors is always beyond helpful and friendly. We have two vehicles that we take there and have never had an issue with communication, honesty, etc.

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Google Jan 5, 2021

I was only there to pick up my ex hisband he had his truck serviced they did it quickly thank u God blessq

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Google Dec 30, 2020

Outstanding customer service!

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Google Dec 27, 2020

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Google Dec 4, 2020

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Google Nov 26, 2020

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Google Nov 25, 2020

The team here have done excellent job with the vehicles that needed to be serviced and or troubleshoot to resolve my problem...

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DealerRater Nov 24, 2020

Jennifer and Garrett were spectacular!! I was incredibly impressed. They got me in right away they showed me the issue and they fixed it immediately. While I was waiting I spoke with a very knowledgeable and very handsome salesman. Let me tell you he knew his stuff he answered every question I had without pressure. I love this dealership they will always have my business

Read at DealerRater

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Google Nov 22, 2020

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Google Nov 11, 2020

Not pushy gave me a great deal on my trade very friendly staff

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Google Nov 6, 2020

Unbelievable service and sales staff. General Manager a real asset to customers as well as staff!

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DealerRater Oct 29, 2020

All the staff went out of their way to make sure I was satisfied before leaving. No pressure to buy which is greatly appreciated. Will always recommend this dealer.

Read at DealerRater

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Google Oct 23, 2020

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Google Oct 21, 2020

We had a great experience. Eddie Browne was very helpful! Best salesman we have ever worked with. Would definitely recommend!

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Google Oct 15, 2020

This is the only place I buy cars! Jared Storey is by far the best salesmen I have ever dealt with, straight forward doesn'tmake promises he can't keep. 6 years ago they worked their buts off to get me into a car when my credit was so so at best. And have worked just as diligently to get me into something I want every couple of years. I have owned a lot of vehicles in my lifetime and bought 5 from them (new and used) I would never go anywhere else. I call down tell them what I want and ...

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Google Sep 30, 2020

I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well. So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to ...

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Google Sep 28, 2020

The absolute easiest car purchase I've ever had. Thank you Jared, Ryan and Michael for superior, friendly, no pressure service!

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Google Sep 22, 2020

Fast service, that was both professional and friendly and they fixed my problem yay!

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Google Sep 11, 2020

It was easy to set up a date for service and the service and waiting time was great. The waiting area was comfortable. The employees were courteous, as always.

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DealerRater Sep 6, 2020

Great dealership and top of the line sales person Ryan went up and above what I expected as a business owner those are the kind of people that I search for. Thanks Dean Henninger

Read at DealerRater

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Google Aug 29, 2020

Very very nice best buying experience ever had

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Google Aug 28, 2020

I got a good deal on my 2020 Silverado 1500 LTZ. I love the 6.2 engine. I will be back to Sierra Blanca motors when I need another vehicle.

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Google Aug 24, 2020

Work done quikly not real sure if they answered my questions completly.

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Google Aug 19, 2020

I called yesterday about a Fiat 500x I had seen on their website, I was greeted and transferred to a salesman named Eddie Browne. Immediately I could tell this dealership was going to be better than the other ones I had contacted. Eddie was very kind, understanding, and honest with me about the car as well as the buying process. I gave him my information and within 10 minutes he had a quote for me from a lender. It was much better terms than any other dealership had offered and I was able to save a good chunk of cash! I ...

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Google Aug 18, 2020

We were visiting Ruidoso a couple of weeks ago when our truck broke down. The nice salesman at AutoZone recommended Sierra Blanca because it needed the alternator replaced immediately. As soon as we got there the staff was very friendly especially Jennifer and told us they would be able to repair our truck immediately even though it was already 3pm in the afternoon. We were so impressed with their service and the fact that they knew we would need it repaired right away since we from out of town. It was such a relief and great experience. I highly recommend ...

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Google Aug 3, 2020

Ryan Koch did a great job from beginning to finish. He was easy to work with and followed up immediately. I was actually talking to another dealer in ALbuquerque, NM but they didn’t follow through like Ryan so he got the sale. My husbands barber, Carter had previously recommended your dealership and we’re glad we looked you up and you had just what I wanted. We will be ready to trade in our other car in about a year and will check y’all first. Thanks for a great experience (not all car buying is this easy). We ...

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Google Aug 2, 2020

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Google Jul 31, 2020

GREAT SERVICE , EXCELLENT STAFF ,I WILL BE BACK FOR REG, SERVICE , ONLY ONE THING , GREAT WAITING ROOM WISH SOME SEATING WAS THERE FOR HANDICAP PEOPLE ,TALLER ,WIDER HARD OR VERY FIRM CUSHIONS , ANY CHANCE OF PUTTING IN A HANDICAP RESTROOM ??? THANKS

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Google Jul 31, 2020

Jennifer Bookout was a dream to work with. I am extremely happy with the service my truck received. Thank you very much.

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Google Jul 27, 2020

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Google Jul 22, 2020

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Google Jul 17, 2020

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Google Jul 15, 2020

Received rodent damage to my wiring. Service dept. did a great job fixing my car. Gave me a free ride to my home and repairs were a lot less than anticipated.

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Google Jul 14, 2020

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Google Jul 12, 2020

Awesome experience! Walked in got want i wanted and walked out.. great experience, not pushy! Will definitely buy our next vehicle from here! Thank you eddie!

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Google Jun 10, 2020

Eddie brown is great.

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Google May 22, 2020

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Cars Apr 18, 2020

I am from Pennsylvania and Micheal was awesome in helping to secure this long distance sale. Very military friendly as they delivered the car right to my son at Holloman AFB. I could not be more confident in these people. I would highly recommend them.

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Google Feb 28, 2020

Great customer service

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Google Feb 7, 2020

Jason and jon paul are the best auto glass repair men in town. Very knowledgeable and very helpful and will come to you for no charge thank you both at your excellent abilities and personality at what you both achieve. Forget safelight auto glass ! Go Sierra Blanca auto glass!😀

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Cars Feb 7, 2020

Overall, I would say that Sierra Blanca motors exceeds expectations. From the first point of contact, I was given great service, good information, and I never felt hassled or pressured to move into something I didn’t want. Even after the purchase, they’ve taken care of a couple of issues no questions asked. Just made the time and took care of it. This place will definitely take care of you, and if I’m still in the area when it’s time for another vehicle purchase, I’m definitely going here.

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Google Feb 6, 2020

Easy IN & fsst out! Quality service & people!

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Cars Feb 6, 2020

I was able to set everything up threw text messages and got my first vehicle with in the same day while I was working! Eddie Browne is an amazing sales person

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Google Feb 2, 2020

Went on vacation and bought ancar.from here. Friendly people easy transaction

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Cars Feb 1, 2020

Amazing staff , helped me get out of a tough situation with my vehicle and got me in to an amazing jeep that I love !

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Google Jan 22, 2020

When my husband and I went over to the dealership, we were merely looking. We wanted an idea of what my credit would allow as I do not have anything close to a perfect credit score. I have been researching different cars for the past several months and had narrowed my options down to two nice compact SUVs. Thanks to Michael W. at Sierra Blanca Motors and GM Financial, I was able to get one of the two SUVs I had been looking at and did not have to settle for a car I did not want. The guys at ...

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Cars Jan 22, 2020

When my husband and I went over to the dealership, we were merely looking. We wanted an idea of what my credit would allow as I do not have anything close to a perfect credit score. I have been researching different cars for the past several months and had narrowed my options down to two nice compact SUVs. Thanks to Michael W. at Sierra Blanca Motors and GM Financial, I was able to get one of the two SUVs I had been looking at and did not have to settle for a car I did not want. The guys at ...

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Google Jan 18, 2020

This was the nicest car buying experience I have ever had in over 50 years of driving. We are travelers without local.ecperience and this dealership bent over backwards to take care of us. The highest praise to these folks

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Google Dec 30, 2019

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Google Dec 6, 2019

Just moved here from Texas and needed to find a place for Jeep service, this was the place to go! Employees are all kind and friendly! Waiting room was stocked with food and goodies for the kids that made our wait no big deal! They had us in and out in less than an hour for service. I recommend this dealership. We will be using them in the future.

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Google Dec 5, 2019

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Google Dec 3, 2019

We bought a Jeep Rubicon from Sierra Blanca Motors with Michael Wilson the salesperson and Michael Ortega the finance manager. Talk about great customer service!! I have never had such a pleasant experience buying a car. I never felt pressured and the whole experience has made us customers for life! I will definitely recommend this dealership to all my friends and family and to anyone who is reading these reviews. We drove up from Las Cruces and in couple of hours we were driving back in our dream vehicle, thank you so much for making our holidays special!

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Google Nov 27, 2019

Great deals and great customer service and mechanics

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Google Nov 3, 2019

Tracy, service advisor was great! J.T. auto tech was great and explained everything he found to me. He also showed me respect from being a former GM auto tech myself.

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Google Nov 2, 2019

RYAN KOCH was by far the BEST salesman we have ever dealt with (and we have bought several vehicles and dealt with several salesman). Ryan is straight forward, honest and plays no games. This was our first time buying from this dealership. We dealt with Ryan over the phone, as we are from Belen, NM. We reached a deal, traveled to Ruidoso this morning and we were in and out in less than 15 minutes. I would highly recommend this dealership and RYAN KOCH.

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Google Oct 27, 2019

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Google Oct 20, 2019

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Google Oct 9, 2019

They are very kind and attentive and helpful.

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Google Oct 2, 2019

Great Place Friendly Peeps

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Google Sep 28, 2019

Easy shopping experience with excelent service. They made it quick and easy to purchase my next car.

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Google Sep 25, 2019

Love everything about this place. The customer service is outstanding. Friendly. Willing to help always. Buy your new truck here. You'll be super happy.

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Google Sep 24, 2019

Helpful, but didn't have what I needed.

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Google Sep 7, 2019

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Google Sep 4, 2019

In my opinion the individuals that are employed at Sierra Blanca Motors have very personable and honest work ethics which I highly admire. In each of my dealings with this location my vehicle has been repaired as if it were the mechanics own. And even more important is how I was treated as a paying customer. My bill was always more than reasonable. Which used to surprize me being this is a large dealership. But not anymore.. I have come to respect this dealership for the fairness and quality they provide to me and others that I know. Keep up ...

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Google Aug 20, 2019

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Google Aug 11, 2019

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Google Jul 30, 2019

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Google Jul 13, 2019

Good guys and very helpful.

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Google Jul 10, 2019

The service department is very helpful and friendly...with great mechanics who know what they're doing!

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Google Jul 9, 2019

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Google Jul 5, 2019

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Google Jul 1, 2019

Love the atmosphere here. Never felt rushed or pressured to buy. Ryan and Mike are excellent and made me feel completely comfortable with my purchase.

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Google Jun 20, 2019

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Sierra Blanca Motor Co. 33.3215, -105.6282.