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Simulated vehicle is shown. Actual production model will vary. Initial availability first half of 2022.

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1.Excludes select base trims and 2020/2021 Bolt EV, Camaro, Corvette, Spark, Sonic, Impala Tahoe, Suburban, Colorado, Silverado LD and Silverado HD. Not available with special financing, lease and some other offers. Take new retail delivery by 6/1/21.

Up to 18% of MSRP cash back on select 2021 Chevy models.

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1. Excludes L models. Not available with special financing, lease and some other offers. Take new retail delivery by 6/1/21. 2. Based on $36,445 MSRP. Not available with special financing, lease and some other offers. Take new retail delivery by 6/1/21.

2021 Equinox 13% of MSRP cash back on most models. That's example offer $4,737 cash back on this Equinox Premier.

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1. Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible military personnel are able to sponsor their spouse and household members. At participating dealers only. Excludes select base trims, 2021 and 2020 CT4, CT5 and Corvette and 2021 Escalade. Not available with some other offers. Take new retail delivery by by 6/1/21.

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1. Not available with special financing, lease and some other offers. Take new retail delivery by 6/1/21.

2021 Silverado 1500 Crew Cab $4,000 Cash Allowance

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1. Excludes 1SV models. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/1/21.

Up to 19% below MSRP for current eligible Buick or GMC owners/lessees.1

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1. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/1/21. Dealership availability and hours of operation are subject to change in accordance with all federal and local laws and restrictions.

$3,450 Purchase Allowance for current eligible Buick or GMC owners/lessees.1

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1. Excludes 1SV model. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/1/21.

$4,850 Purchase Allowance on most models for current eligible Buick or GMC owners/lessees.1

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$6,450 Purchase Allowance for current eligible Buick or GMC owners/lessees.1

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1. Monthly payment is $27.78 for every $1,000 financed. Average example down payment is 11.9%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/1/21. 2. Must be a current owner or lessee of a 2007 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Not available with lease and some other offers. Take new retail delivery by 6/1/21.

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1. Monthly payment is $27.78 for every $1,000 financed. Average example down payment is 14.1%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/1/21. 2. Must be a current owner or lessee of a 2007 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Not available with lease and some other offers. Take new retail delivery by 6/1/21.

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Welcome to Sierra Blanca Motor Co.

Family-owned and operated Sierra Blanca Motor Co. has been a sales and service leader in Ruidoso, NM since 1965. When you choose this dealership, you choose a lifelong partnership with your dealer. We are committed to helping you find the right vehicle for you as well as preserving the performance, safety, reliability, and long-term value of your vehicle purchase. You can count on this dealership for an opulent service experience from the moment you enter our showroom.

Over the years we’ve come to be known for our great service, great selection, and great people. From our wide selection of new Chevrolet, Buick, Cadillac models for sale to our highly-rated certified service department, we take tremendous pride in providing a better dealership experience.

Whether you’re looking for a new or used Chevrolet, Buick, Cadillac model, Sierra Blanca Motor Co. in Ruidoso, NM has you covered. Visit us today at 304 Hwy 70 — our seasoned professionals are ready to answer any questions you may have.

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Our Reviews

Google Apr 24, 2021

Very great attitude and Service. Thanks Jpk

Google Apr 13, 2021

Good folks. They take care of ya

Google Apr 2, 2021

Always fast and efficient! Thank you!

Google Apr 1, 2021

Great bunch of folks to deal with !!

Google Mar 30, 2021

Customer service was Excellent once I walked in the door and through each stage of service for my vehicle. Communication was awesome!

Google Mar 26, 2021

The service department at Sierra Blanca Motors went above and beyond what I expected when I had a problem with my Jeep. Both Jose and Garret were extremely polite, helpful, and prefessional in our interactions and really provided me and my wife a sense of comfort. Thanks again guys!

Google Mar 12, 2021

We purchased a 2021Jeep Gladiator two weeks ago. It was the easiest car purchase we’ve ever had. Thanks to Jason Ware and Eddie Browne,they made everything quick and easy, professional, friendly and made the experience enjoyable. It’s definitely worth the drive to Ruidiso to see these guys! Thank you again! Wayne & Rose Mello

Google Mar 12, 2021

1 year ago stopped in on a whim just to "window shop" and due to outstanding selection and sales staff we wound up purchasing a new vehicle. Now after a year of dealings with all aspects of this dealership (sales, service, finance, management, and ownership) I can unequivocally state that this has and is the absolutely 💯percent best experience with every single person employed here.

Google Mar 6, 2021

Quick friendly service.

Google Mar 3, 2021

The service and professionalism at SBM is the best I’ve ever received. Ryan is an awesome salesman and I can’t say enough about the service and repair department . They will have my business from here on out. VERY HAPPY!

Google Mar 1, 2021

Best dealership in NM!

Google Feb 21, 2021

Very friendly and knowledgeable service. Thank you very much.

Google Feb 19, 2021

I had a service emergency with my GMC truck. Jennifer was responsive, attentive and took wonderful care of me.

Google Feb 5, 2021

Excellent dealership. I have been working with them for about 30 years.

Google Jan 22, 2021

Exceptional buying experience. The staff at Sierra Blanca Motors is the best!

Google Jan 17, 2021

Jennifer at Sierra Blanca Motors is always beyond helpful and friendly. We have two vehicles that we take there and have never had an issue with communication, honesty, etc.

Google Jan 5, 2021

I was only there to pick up my ex hisband he had his truck serviced they did it quickly thank u God blessq

Google Dec 30, 2020

Outstanding customer service!

DealerRater Nov 24, 2020

Jennifer and Garrett were spectacular!! I was incredibly impressed. They got me in right away they showed me the issue and they fixed it immediately. While I was waiting I spoke with a very knowledgeable and very handsome salesman. Let me tell you he knew his stuff he answered every question I had without pressure. I love this dealership they will always have my business

Google Nov 11, 2020

Not pushy gave me a great deal on my trade very friendly staff

Google Nov 6, 2020

Unbelievable service and sales staff. General Manager a real asset to customers as well as staff!

DealerRater Oct 29, 2020

All the staff went out of their way to make sure I was satisfied before leaving. No pressure to buy which is greatly appreciated. Will always recommend this dealer.

Google Oct 21, 2020

We had a great experience. Eddie Browne was very helpful! Best salesman we have ever worked with. Would definitely recommend!

Google Oct 15, 2020

This is the only place I buy cars! Jared Storey is by far the best salesmen I have ever dealt with, straight forward doesn'tmake promises he can't keep. 6 years ago they worked their buts off to get me into a car when my credit was so so at best. And have worked just as diligently to get me into something I want every couple of years. I have owned a lot of vehicles in my lifetime and bought 5 from them (new and used) I would never go anywhere else. I call down tell them what I want and a few hours later they call me and tell me its ready. No hassle no back and forth. In and out in 45 minutes. Hands down the best from the sales team through the finance manager.

Google Sep 30, 2020

I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well. So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to buy new or used. I highly recommend.