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Stock #1-2483. See dealer for full details. Offer expires 2/1/21.
SBMSL_1800x760
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Stock #1-2479. See dealer for full details. Offer expires 2/1/21.
SBMSL_1800x760 (2)
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Stock #1-1036. See dealer for full details. Offer expires 2/1/21.
SBMSL_1800x760 (1)
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1. Excludes L models. Must be a current owner of a 2007 model year or newer non-Chevy vehicle for at least 30 days prior to the new vehicle sale. Not available with special financing, lease and some other offers. Residential restrictions apply. Take new retail delivery by 2/1/21. Must be a GM Rewards Cardmember as of 1/4/2021 to receive Bonus Earnings. Bonus Earnings can be used on the purchase or lease of eligible, new 2021 or 2020 Chevy vehicles and can be used above applicable GM Rewards Cards program limits. Bonus Earnings may not be used on the 2021 Chevrolet Corvette. Bonus Earnings expire 3/1/2021. Cannot be combined with certain other GM offers. See dealer for details. Nontransferable. Only one Bonus Earnings offer per Account.
2020 Chevy Equinox For Current Competitive Owners with an eligible GM credit card. $6,250 Total Cash Allowance plus $1,000 GM Card bonus earnings. $7,250 Total Cash Allowance on most models.
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1. Excludes 1SV model. MUST BE A CURRENT OWNER/LESSEE OF A 2007 MODEL YEAR OR NEWER NON-GM VEHICLE FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 2/1/21. Dealership availability and hours of operation are subject to change in accordance with all federal and local laws and restrictions.
$3,500 Purchase Allowance on most models for current eligible non-GM owners.

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Welcome to Sierra Blanca Motor Co.

Family-owned and operated Sierra Blanca Motor Co. has been a sales and service leader in Ruidoso, NM since 1965.

Over the years we’ve come to be known for our great service, great selection, and great people. From our wide selection of new Chevy and Buick models for sale to our highly-rated certified service department, we take tremendous pride in providing a better dealership experience.

Whether you’re looking for a new or used Chevrolet or Buick model, Sierra Blanca Motor Co. in Ruidoso, NM has you covered. Get in touch today.

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Our Reviews

Google Jan 21, 2021

Exceptional buying experience. The staff at Sierra Blanca Motors is the best!

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Google Jan 18, 2021

Jennifer at Sierra Blanca Motors is always beyond helpful and friendly. We have two vehicles that we take there and have never had an issue with communication, honesty, etc.

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Google Jan 5, 2021

I was only there to pick up my ex hisband he had his truck serviced they did it quickly thank u God blessq

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Google Dec 29, 2020

Outstanding customer service!

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Google Nov 25, 2020

The team here have done excellent job with the vehicles that needed to be serviced and or troubleshoot to resolve my problem...

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Google Nov 12, 2020

Not pushy gave me a great deal on my trade very friendly staff

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Google Nov 11, 2020

Unbelievable service and sales staff. General Manager a real asset to customers as well as staff!

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Google Nov 2, 2020

We had a great experience. Eddie Browne was very helpful! Best salesman we have ever worked with. Would definitely recommend!

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Google Oct 15, 2020

This is the only place I buy cars! Jared Storey is by far the best salesmen I have ever dealt with, straight forward doesn'tmake promises he can't keep. 6 years ago they worked their buts off to get me into a car when my credit was so so at best. And have worked just as diligently to get me into something I want every couple of years. I have owned a lot of vehicles in my lifetime and bought 5 from them (new and used) I would never go anywhere else. I call down tell them what I want and a few hours later they call me and tell me its ready. No hassle no back and forth. In and out in 45 minutes. Hands down the best from the sales team through the finance manager.

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Google Oct 4, 2020

It was easy to set up a date for service and the service and waiting time was great. The waiting area was comfortable. The employees were courteous, as always.

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Google Oct 2, 2020

I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well.So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to buy new or used. I highly recommend.

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Google Sep 30, 2020

I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well.So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to buy new or used. I highly recommend.

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Google Sep 27, 2020

The absolute easiest car purchase I've ever had. Thank you Jared, Ryan and Michael for superior, friendly, no pressure service!

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Google Sep 22, 2020

Fast service, that was both professional and friendly and they fixed my problem yay!

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Google Sep 10, 2020

It was easy to set up a date for service and the service and waiting time was great. The waiting area was comfortable. The employees were courteous, as always.

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Google Sep 4, 2020

I called yesterday about a Fiat 500x I had seen on their website, I was greeted and transferred to a salesman named Eddie Browne. Immediately I could tell this dealership was going to be better than the other ones I had contacted. Eddie was very kind, understanding, and honest with me about the car as well as the buying process. I gave him my information and within 10 minutes he had a quote for me from a lender. It was much better terms than any other dealership had offered and I was able to save a good chunk of cash! I decided I wanted to test drive the car and they had it brought up from their Roswell location by the time I wanted to come by. This has been the best experience I have ever had at a dealership and I couldn’t thank them more for getting me into the car I wanted! I will recommend them to anyone and everyone I know who’s looking to purchase their next vehicle. You can’t beat the honesty and kindness of the whole staff! Thank you again, Eddie and Sierra Blanca Motors!

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Google Aug 29, 2020

Very very nice best buying experience ever had

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Google Aug 28, 2020

I got a good deal on my 2020 Silverado 1500 LTZ. I love the 6.2 engine.I will be back to Sierra Blanca motors when I need another vehicle.

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Google Aug 24, 2020

Work done quikly not real sure if they answered my questions completly.

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Google Aug 21, 2020

I called yesterday about a Fiat 500x I had seen on their website, I was greeted and transferred to a salesman named Eddie Browne. Immediately I could tell this dealership was going to be better than the other ones I had contacted. Eddie was very kind, understanding, and honest with me about the car as well as the buying process. I gave him my information and within 10 minutes he had a quote for me from a lender. It was much better terms than any other dealership had offered and I was able to save a good chunk of cash! I decided I wanted to test drive the car and they had it brought up from their Roswell location by the time I wanted to come by. This has been the best experience I have ever had at a dealership and I couldn’t thank them more for getting me into the car I wanted! I will recommend them to anyone and everyone I know who’s looking to purchase their next vehicle. You can’t beat the honesty and kindness of the whole staff! Thank you again, Eddie and Sierra Blanca Motors!

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Google Aug 7, 2020

Ryan Koch did a great job from beginning to finish. He was easy to work with and followed up immediately. I was actually talking to another dealer in ALbuquerque, NM but they didn’t follow through like Ryan so he got the sale. My husbands barber, Carter had previously recommended your dealership and we’re glad we looked you up and you had just what I wanted. We will be ready to trade in our other car in about a year and will check y’all first. Thanks for a great experience (not all car buying is this easy). We would be happy to give Ryan a reference.

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Google Aug 4, 2020

Ryan Koch did a great job from beginning to finish. He was easy to work with and followed up immediately. I was actually talking to another dealer in ALbuquerque, NM but they didn’t follow through like Ryan so he got the sale. My husbands barber, Carter had previously recommended your dealership and we’re glad we looked you up and you had just what I wanted. We will be ready to trade in our other car in about a year and will check y’all first. Thanks for a great experience (not all car buying is this easy). We would be happy to give Ryan a reference.

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Google Jul 31, 2020

Jennifer Bookout was a dream to work with. I am extremely happy with the service my truck received. Thank you very much.

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Google Jul 31, 2020

GREAT SERVICE , EXCELLENT STAFF ,I WILL BE BACK FOR REG, SERVICE , ONLY ONE THING , GREAT WAITING ROOM WISH SOME SEATING WAS THERE FOR HANDICAP PEOPLE ,TALLER ,WIDER HARD OR VERY FIRM CUSHIONS , ANY CHANCE OF PUTTING IN A HANDICAP RESTROOM ??? THANKS

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Google Jul 28, 2020

Awesome experience! Walked in got want i wanted and walked out.. great experience, not pushy! Will definitely buy our next vehicle from here! Thank you eddie!

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Sierra Blanca Motor Co. 33.3215, -105.6282.