Welcome to Sierra Blanca Motor Co.
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1. Excludes Colorado Base models. Must take new retail delivery of a 2020/2021 Silverado 1500, 2020/2021 Silverado 2500 HD/3500 HD, 2020/2021 Colorado, 2020 Tahoe or 2020 Suburban with eligible GM or Associated Accessories by 11/2/2020. Accessory purchase must be equal to or more than $1,000 at MSRP. Excludes tax and installation. Not available with some other offers.
$1,000 Accessory Allowance When you purchase or lease a 2020/2021 Silverado 1500, Silverado HD, Most Colorado Pickups or 2020 Tahoe or Suburban Eligible Accessories.
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1. Not available with special financing, lease and some other offers. Take new retail delivery by 11/2/20. 2. Must take new retail delivery of a 2020 Chevy Silverado with eligible GM or Associated Accessories by 11/2/20. Accessory purchase must be equal to or more than $1,000 at MSRP. Excludes tax and installation. Not available with some other offers.
$4,500 cash allowance plus now during truck month you get $1,000 Accessory allowance when you purchase with eligible accessories.
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1. Excludes base models. Must be a current owner of a 2006 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Not available with special financing, lease and some other offers. Residential restrictions apply. Take new retail delivery by 11/2/20. 2. Excludes base models. Must take new retail delivery of a 2020 Chevy Colorado with eligible GM or Associated Accessories by 11/2/20. Accessory purchase must be equal to or more than $1,000 at MSRP. Excludes tax and installation. Not available with some other offers.
For current competitive owners $3,750 total cash allowance on most models plus now during truck month get $1,000 accessory allowance on most pickups when you purchase with eligible accessories.
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1. Excludes L models. Must be a current owner of a 2006 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Not available with special financing, lease and some other offers. Residential restrictions apply. Take new retail delivery by 11/2/20.
For current competitive owners $5,500 total cash allowance on most models.
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1. Not available with lease, special finance, and some other offers. Take new retail delivery by 11/2/20. Dealership availability and hours of operation are subject to change in accordance with all federal and local laws and restrictions.
2020 Buick Encore GX Models - $3,250 Purchase Allowance

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Welcome to Sierra Blanca Motor Co.

Family-owned and operated Sierra Blanca Motor Co. has been a sales and service leader in Ruidoso, NM since 1965.

Over the years we’ve come to be known for our great service, great selection, and great people. From our wide selection of new Chevy and Buick models for sale to our highly-rated certified service department, we take tremendous pride in providing a better dealership experience.

Whether you’re looking for a new or used Chevrolet or Buick model, Sierra Blanca Motor Co. in Ruidoso, NM has you covered. Get in touch today.

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Our Reviews

Google Oct 20, 2020

We had a great experience. Eddie Browne was very helpful! Best salesman we have ever worked with. Would definitely recommend!

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Google Oct 15, 2020

This is the only place I buy cars! Jared Storey is by far the best salesmen I have ever dealt with, straight forward doesn'tmake promises he can't keep. 6 years ago they worked their buts off to get me into a car when my credit was so so at best. And have worked just as diligently to get me into something I want every couple of years. I have owned a lot of vehicles in my lifetime and bought 5 from them (new and used) I would never go anywhere else. I call down tell them what I want and a few hours later they call me and tell me its ready. No hassle no back and forth. In and out in 45 minutes. Hands down the best from the sales team through the finance manager.

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Google Sep 30, 2020

I was looking for a Nissan Armada to purchase, because I trust Nissan autos and have owned a few. I saw this beauty at Sierra Blanca Motors in Ruidoso, New Mexico and had to have it. It was used,but had all the bells and whistles that I wanted. I took my Infinity to this dealer and was treated well.So happy with the service. It had a little issue with the heater and front brake rotors with I took it back to repair. No problems at all. Fixed with smiles and we are on the road. Great place to buy new or used. I highly recommend.

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Google Sep 27, 2020

The absolute easiest car purchase I've ever had. Thank you Jared, Ryan and Michael for superior, friendly, no pressure service!

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Google Sep 22, 2020

Fast service, that was both professional and friendly and they fixed my problem yay!

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Google Sep 10, 2020

It was easy to set up a date for service and the service and waiting time was great. The waiting area was comfortable. The employees were courteous, as always.

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Google Aug 29, 2020

Very very nice best buying experience ever had

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Google Aug 28, 2020

I got a good deal on my 2020 Silverado 1500 LTZ. I love the 6.2 engine.I will be back to Sierra Blanca motors when I need another vehicle.

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Google Aug 24, 2020

Work done quikly not real sure if they answered my questions completly.

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Google Aug 21, 2020

We were visiting Ruidoso a couple of weeks ago when our truck broke down. The nice salesman at AutoZone recommended Sierra Blanca because it needed the alternator replaced immediately. As soon as we got there the staff was very friendly especially Jennifer and told us they would be able to repair our truck immediately even though it was already 3pm in the afternoon. We were so impressed with their service and the fact that they knew we would need it repaired right away since we from out of town. It was such a relief and great experience. I highly recommend them for their excellent customer service!

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Google Aug 21, 2020

I called yesterday about a Fiat 500x I had seen on their website, I was greeted and transferred to a salesman named Eddie Browne. Immediately I could tell this dealership was going to be better than the other ones I had contacted. Eddie was very kind, understanding, and honest with me about the car as well as the buying process. I gave him my information and within 10 minutes he had a quote for me from a lender. It was much better terms than any other dealership had offered and I was able to save a good chunk of cash! I decided I wanted to test drive the car and they had it brought up from their Roswell location by the time I wanted to come by. This has been the best experience I have ever had at a dealership and I couldn’t thank them more for getting me into the car I wanted! I will recommend them to anyone and everyone I know who’s looking to purchase their next vehicle. You can’t beat the honesty and kindness of the whole staff! Thank you again, Eddie and Sierra Blanca Motors!

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Google Aug 7, 2020

Ryan Koch did a great job from beginning to finish. He was easy to work with and followed up immediately. I was actually talking to another dealer in ALbuquerque, NM but they didn’t follow through like Ryan so he got the sale. My husbands barber, Carter had previously recommended your dealership and we’re glad we looked you up and you had just what I wanted. We will be ready to trade in our other car in about a year and will check y’all first. Thanks for a great experience (not all car buying is this easy). We would be happy to give Ryan a reference.

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Google Jul 31, 2020

Jennifer Bookout was a dream to work with. I am extremely happy with the service my truck received. Thank you very much.

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Google Jul 31, 2020

GREAT SERVICE , EXCELLENT STAFF ,I WILL BE BACK FOR REG, SERVICE , ONLY ONE THING , GREAT WAITING ROOM WISH SOME SEATING WAS THERE FOR HANDICAP PEOPLE ,TALLER ,WIDER HARD OR VERY FIRM CUSHIONS , ANY CHANCE OF PUTTING IN A HANDICAP RESTROOM ??? THANKS

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Google Jul 28, 2020

Awesome experience! Walked in got want i wanted and walked out.. great experience, not pushy! Will definitely buy our next vehicle from here! Thank you eddie!

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Google Jul 28, 2020

Received rodent damage to my wiring. Service dept. did a great job fixing my car. Gave me a free ride to my home and repairs were a lot less than anticipated.

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Google Jun 28, 2020

Eddie brown is great.

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Cars Apr 18, 2020

I am from Pennsylvania and Micheal was awesome in helping to secure this long distance sale. Very military friendly as they delivered the car right to my son at Holloman AFB. I could not be more confident in these people. I would highly recommend them.

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Google Feb 28, 2020

Went on vacation and bought ancar.from here. Friendly people easy transaction

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Google Feb 28, 2020

Easy IN & fsst out! Quality service & people!

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Google Feb 28, 2020

Jason and jon paul are the best auto glass repair men in town. Very knowledgeable and very helpful and will come to you for no charge thank you both at your excellent abilities and personality at what you both achieve. Forget safelight auto glass ! Go Sierra Blanca auto glass!

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Google Feb 28, 2020

Great customer service

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Cars Feb 6, 2020

Overall, I would say that Sierra Blanca motors exceeds expectations. From the first point of contact, I was given great service, good information, and I never felt hassled or pressured to move into something I didn’t want. Even after the purchase, they’ve taken care of a couple of issues no questions asked. Just made the time and took care of it. This place will definitely take care of you, and if I’m still in the area when it’s time for another vehicle purchase, I’m definitely going here.

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Cars Feb 6, 2020

I was able to set everything up threw text messages and got my first vehicle with in the same day while I was working! Eddie Browne is an amazing sales person

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Cars Jan 31, 2020

Amazing staff , helped me get out of a tough situation with my vehicle and got me in to an amazing jeep that I love !

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Sierra Blanca Motor Co. 33.3215, -105.6282.