Customer Testimonials

I highly recommend talking to Eddie for any car needs! We are so very happy!


After breaking down right before town of Ruidoso from Texas, tow operator took vehicle into this dealership on Sunday night. Figuring it would take a couple of days at least we had made up our minds to rent a car. On Monday morning they called and said they could fix it the same day. When we arrived it was already for us at the shop. Wayne, the service manager was so good and even tried helping me with my warranty. Would definitely RECOMMEND this place to anyone. THANK YOU all for your help


Best service department - Jen and Frank are angels! They ALWAYS go above and beyond. So is Debi at the front desk, Michael Ortega is an angel too!! Their waiting area is filled with snacks and drinks, beautiful space, and they always check in with you while your vehicle is being serviced. This team is like family. We love them and wouldn’t go anywhere else. Thank you guys so much!! Definitely agree that they go above and beyond in the service department. Jen you ROCK!! Frank so do you!! We also love your hugs.

Bought a new Ram from Ian today and we are very happy. We came to Ruidoso from Las Cruces and were very satisfied with the entire process. Very attentive, fair, and responsive. Highly recommend Ian and Sierra Blanca Motors!


Service was excellent! Outstanding !!!

Jennifer went above and beyond while helping Sadie and I with a major turbo replacement on our RAM 3500 and with a loaner vehicle. The replacement was timely and expertly done while all the staff was most gracious and helpful. I would highly recommend Sierra Blanca Motors for any required vehicle service. Best Regards, Jack and Sadie Herndon Big Lake, MN


Where do I start?! My husband is a car collector and through years we've had to deal with quite a few dealerships but the experience we had today at Sierra Blanca motors has been one the most pleasant one EVER !!!!Amazing customer service all around from General Sales manager, Mr Jason Ware who is definitely an asset for this dealership to all the staff, Jerry, miss Durnell and.... Sierra Blanca Motors is where I would take my business from now on !!!!!! Thank you all for being so awesome!!!!!

Sierra Blanca Motors has always been willing to help us out whether the job is big or small. Everyone we've ever deal with has been very nice n willing to take care of our needs. Thanks Sierra!


Wonderful experience! The whole process was thorough, quick and simple! Highly recommend!

My fiance bought a truck over the holiday weekend. We had no intention of buying that day, but wanted to test drive. He fell in love with the truck and said he would come back so they didn’t have to work late Christmas Eve. Instead, they treated him like family and stayed late so he could drive away in his first new vehicle. I would rate every person and service 5 stars at this dealership!

Have been getting service from Sierra Blanca for years. Jennifer does a great job getting all the questions and issues handled quickly. Just bought a new Suburban from them and delivery and paperwork was easy and seamless. Good job!

Got the best price on my vehicle, and the quality of maintenance and customer service is great.



Jennifer, in the service department, has been facilitating the replacement of a windshield, and has been as conscientious as any customer relations employee I’ve encountered anywhere. Prompt, courteous, and cheerful.Great representative of the dealership.

Mike and Ian provided an absolutely exceptional experience buying my first new car! I highly recommend Sierra Blanca, Ian and Mike specifically for anyone in the market for a vehicle. Very simple, quick and painless!

Ian was great to work with. Assisted me finding the right vehicle for me. Sierra Blanca has the best pricing. I was driving from out of town, Ian went above and beyond to make sure paperwork was in motion and I made the best use of my time. I'm so happy with my experience with Ian and the crew at Sierra Blanca Motors. Definitely recommend Ian!


Great service department. They are helpful and friendly. Jennifer was great! Inspected my Ram 2500 and told me that only the front needed brakes and that the rear was in great shape. Nice to get work done on your vehicle by folks you can count on and trust.


These Friendly folks kindly worked us in when no appts were available. Lovely waiting area… super clean… a pleasant surprise for an automotive center! A great experience overall.





Amazing service department. Our family camping trip was derailed when our car died. They went above and beyond to get us back on the road. Thank you.

Great reputation in Ruidoso. Nice people.

I could not ask for better people to deal with. Simply awesome!! The service department is the best. They go above and beyond. The owner listened to my concerns & offered solutions. I just can't say enough good. I didn't know dealerships like this existed anymore.


Excellent service! Service Department helped us get into a new vehicle on very short notice and handled our trade-in. --helpful, honest and kind. Many thanks!!!!

Very good people & respectful and lots of help on vehicles and vehicle parts

Very nice staff.


Simply amazing, really go out of their way to make your purchase awesome!

You can't beat the service there. I am a return customer several times over.




Helpful and friendly staff!




Always willing to help and answer questions timely service good people

The people in the service department are AWESOME!! Hot shot trucking couple, with a major emergency repair while delivering a load to Ruidoso. Truck still loaded with trailer four dogs with us. They got us in right away, gave us a loaner and got the repair done quickly so we were not out to many days from our business. They even helped us out and gave us a little discount so we could afford it. It was a spendy repair. Josh was our service advisor and I think Jose was our technician. But really EVERYONE was so nice and helpful. ...

Fairly busy, which is always good for business. Had a transport. Was helped very quickly.


My husband and I were here in Ruidoso for 4th of July weekend when we suddenly had an issue with our new SUV. We came to Sierra Motors to see if by chance they could squeeze us in their service dept last minute. They were able to accommodate us with no hesitation and take care of our issue promptly! We couldn't be more thankful for their great service and kindness! We hope to never need their service dept again, BUT it's great to know that they're here if we ever do! Thank you from the bottom of ...


Nice helpful they aired up my son's tire when he picked me up from dropping of hubby's truck everything/one nice the person ( guy) spoke to over phone when I called checking on status of truck wasn't to friendly rude actually other than that good other times been in they were helpful n nice

We were in Ruidoso for Spring Break when the engine light came on in my car. I went to Sierra Blanca Motors wondering what was going to happen with a long drive back to Abilene. I went to the service department where Garret West came to my rescue. He checked the reason for the engine light (it had to do with putting to much gas in your tank) and assured me I wouldn’t have trouble getting home. I appreciate Garret because he was so kind and courteous.



Was there for oil change. They found problem with brakes??? No test drive. Did not fix properly and had to go back again next day. Fixed problem and delivered car. Customer service excellent but not sure about service staff. Usually have no problem.

Went there over the weekend to trade in a truck. In less than 90 minutes, I was back on the road in a Ram. One of, if not, the best experiences when it comes to buying a vehicle. I will come back here again in the future. Sales team, finance team, everyone was so helpful. You won't be disappointed.

They always do excellent work. I'm very satisfied with them. Jennifer always is courteous and friendly, and keeps me updated as to the progress on the vehicle.

We processed most of the logistics over text messages, so when we showed up to pick up our truck it took less than 30 minutes to drive away in our new truck.

Great service

Jennifer is always willing to help and we really appreciate her!

Jenifer is always great keeps you informed of the progress of any changes. Don"t know Garrett but he was nice to me asked if I needed anything .

We had such an amazing experience here. Granted we came for a weekend getaway we are leaving with a brand new Jeep! Michael was an amazing help very informative from start to finish. We loved that he wasn't pushy at all. Also Luis Finace manager made things so smooth and fast We were in and out in 45 minutes! 10/10 experience you need a car this is the place to go!

It was in service and all was excellent

Sales person was very informative and helpful would definitely buy another vehecle with him

was able to do an early drop off as i work early hours. you stayed in contact with me with questions, etc. I also appreciated the free car wash. Have always felt that SB Motors goes out of their way to take care of their customers

Good service!

Jared Storey is by far the best salesman at SBM. They are all great, but buying my car from Jared for my first time was a breeze. Walked me through the entire process and answered the millions of questions i had and was so patient through the whole thing. Everyone at the dealership is so welcoming, and will leave you with a smile and a sweet new car. Definitely couldn’t recommend a better place to buy a car. Go visit Jared Storey he is your guy!

Excellent experience from beginning to end.

Prompt service appointments, expert service and a very courteous and professional service department staff.

Fast, friendly, amd finished the job when we really needed.

Best car buying experience we have ever had!!

I was extremely satisfied with Sierra Blanca dealership in handling my service. Sid and Garrett were fantastic in keeping me in the loop while waiting for parts from Chevrolet. Once the parts finally arrived, the service department was sensational in completing the repair and since I did not have a rent car Sid even came to pick me and take me to the dealership to get my truck. I truly enjoyed an unrivaled customer experience with Sierra Blanca dealership and feel they went the extra distance to make sure I was a satisfied customer. I am very unsatisfied with Chevrolet ...

Great customer service! Got us in a vehicle quick and easy!

Great group of salesmen and service department employees. Lovin my Chevy.

Smooth purchase, no pressure to get things I didn't want. Salesmen did good providing me information on the truck and keeping me up to date on the order status.


Service work was done on time as quoted by the dealership and everything went well


I took my 2020 Silverado in for a recall notice. The tech checked out the recall problem and told me there was no problem with my pickup. I was there less than 30 minutes. The tech was very nice and professional. Thanks

Ryan was awesome


This service department is spot on and always professional. I go nowhere else in our community for service as I’ve found the team of service professionals at Sierra Blanca Motors has been keeping my family safe for years. Thank you

Great customer service ever super fast process and Friendly personal ! I really recommend this dealer specially if you are from El Paso

Very great attitude and Service. Thanks Jpk

Good folks. They take care of ya


Always fast and efficient! Thank you!

Great bunch of folks to deal with !!


Customer service was Excellent once I walked in the door and through each stage of service for my vehicle. Communication was awesome!

The service department at Sierra Blanca Motors went above and beyond what I expected when I had a problem with my Jeep. Both Jose and Garret were extremely polite, helpful, and prefessional in our interactions and really provided me and my wife a sense of comfort. Thanks again guys!

We purchased a 2021Jeep Gladiator two weeks ago. It was the easiest car purchase we’ve ever had. Thanks to Jason Ware and Eddie Browne,they made everything quick and easy, professional, friendly and made the experience enjoyable. It’s definitely worth the drive to Ruidiso to see these guys! Thank you again! Wayne & Rose Mello

1 year ago stopped in on a whim just to "window shop" and due to outstanding selection and sales staff we wound up purchasing a new vehicle. Now after a year of dealings with all aspects of this dealership (sales, service, finance, management, and ownership) I can unequivocally state that this has and is the absolutely 💯percent best experience with every single person employed here.

Quick friendly service.

The service and professionalism at SBM is the best I’ve ever received. Ryan is an awesome salesman and I can’t say enough about the service and repair department . They will have my business from here on out. VERY HAPPY!


Best dealership in NM!